Opening Ceremony

Brand Identity

Founded by California natives Carol Lim and Humberto Leon in New York's Soho district in 2002, Opening Ceremony was conceived as a shopping version of the Olympics, featuring emerging designers from a different country each year. The store was inspired by a trip to Hong Kong. The plan was to bring the magic of travel and discovery to customers back home.

Below are the spreads to an informative company brand identity system guide book.

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