Trend + colour direction

I worked in the trend forecasting department of the Nordstrom Creative Projects group, focusing on women's footwear, colour direction, and creative direction. We took a 360 approach to our company's fashion point of view that starts with data, validates each deliverable, and ensures accuracy. By keeping a pulse on runway, trend agency analysis, editorial, and street style, we set the tone for upcoming buying and development seasons, with the customer and sales performance in mind. 

Below are extracted pages from the deliverables. I helped with research and organization, project management, and graphic design and build. I hope they inspire you!

Spring 2021 colour direction

Spring 2021 creative direction

Fall 2021 footwear guide

*Please note that due to the confidential nature of these projects, the above documents may not be shared or reproduced.